Institutional Public Engagement Program
As you probably already know, researchers are becoming increasingly aware of their responsibility to communicate more broadly, especially to the public.
Moreover, given the significant change in the way information is disseminated and accessed, people want more from researchers, academic institutions, and industry than ever before. As a result, the topic of science communication is a growing area of interest.
It is now widely accepted that broader science communication is a fundamental aspect of a scientist’s career. While many do recognise this, it can be a challenge to do it effectively. SciPod offers a professional communication and dissemination service to support and enhance science. We make science understandable, enjoyable, accessible, and open.
Institutional Public Engagement Program (IPEP)
SciPod’s IPEP will support you in profiling your researchers’ activities through an additional, original, cost-effective and expertly-produced outreach communication option. SciPod has an unrivalled team of scientific experts, writers, designers and voice artists to support and complement your communication department in communicating the work and impact of your researchers. We enable organisations, institutes, universities, funding bodies, NGOs and scholarly societies to share, disseminate and promote their scientific and societal endeavours through SciPod – to a broader and more diverse audience than traditional media and publication outlets can readily provide.
IPEP goals and objectives
We have worked with and spoken to many researchers who understand the value of science communication and what we offer – from personal, scientific and societal points of view. The first major barrier is the fact that there is a cost to engage in quality science communication, and there is often no clear budget for this, even if a public engagement mandate is included in the objectives of a research project. The second barrier is the time it takes to produce quality science communication material. So, not only do we tackle the goal of making science fun, accessible and available to anyone and everyone, but we have also developed a low-cost and expedited service that allows academics and departments to carry on with their important daily tasks whilst being able to deliver a high-impact outreach campaign. Our main focus is writing and developing the content in close collaboration with our clients and partners so that their remit and importance can be better communicated in a more contextualised way. We produce all material in a personalised format so that the focus is on the research and the researcher. By doing this, it allows the audience to connect and get to know the scientist and the science on a more intimate level.
How we help your research reach further
Audio
We will transform your scholarly paper into a sharable 10-minute audio layman summary and promotes to our audience of 40,000 monthly website and through over 50 audio networks, including Apple Podcasts, Audible, Spotify, Google Podcasts, SoundCloud, Stitcher, Breaker, Pocket Cast, Radio Public, and Overcast.
Video
We will turn your scholarly paper into a 3-minute 2D video animation. Animated videos can quickly bridge geographic, demographic and language barriers, allowing you to share the message of your research to a time-conscious society. Tap into the YouTube generation and let your research compete with primetime television.
Why partner with us?
With over 7000 new science papers being published each day, many are never read, let alone cited. Audio and video can help cut through the noise of over-publishing, by communicating science and research in an accessible language for a broad, diverse, and modern audience.
Three out every four audio consumers say they enjoy tuning in to audios to learn new things (source: Statista)
Monthly podcast listeners have grown 61,5% in 3 years (source: The Infinite Dial)
59% more time was spent listening to podcasts than scrolling through social media (source: semrush)
Each week, more Americans listen to podcasts than have Netflix accounts (source: Edison Research)
Partnership opportunities
There are several ways we can support your communication efforts. Our overall goal is to provide an original, impactful, and highly complementary service to both you and your researchers.
Marketing outsourcing
Arrange a fixed budget for SciPod to produce and promote a required number of audiobooks for your institute. You can select certain researchers to highlight, or we can help with selection.
SciPod will work to your requirements and deliver marketing impact without the cost of employing a marketing department.
Exclusive referral
Arrange a fixed budget for SciPod to produce and promote a required number of audiobooks for your institute. You can select certain researchers to highlight, or we can help with selection.
SciPod will work to your requirements and deliver marketing impact without the cost of employing a marketing department.
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